CAPABILITY DIVISION 30 / 44
Paid advertising and search engine marketing
Explore the specialist areas in ChamanTech Solutions' paid advertising and search engine marketing capability framework. The final scope, delivery team, timeline and commercial terms are confirmed through project discovery.
Discuss this capability ↗WHAT THIS DIVISION COVERS
Detailed service areas.
The following families and specific activities are reproduced from ChamanTech's approved master catalogue to make the full scope easy to explore. We assess applicability and availability before proposing any engagement.
- 30A.1Search engine marketing strategy
- 30A.2Pay-per-click search campaign management
- 30A.3Google Ads campaigns
- 30A.4Microsoft Advertising campaigns
- 30A.5Shopping and product feed campaigns
- 30A.6Campaign keyword, bid and budget optimisation
- 30B.1Facebook and Instagram advertising
- 30B.2LinkedIn advertising
- 30B.3TikTok advertising
- 30B.4Other suitable social advertising platforms
- 30B.5Lead generation and conversion campaigns
- 30B.6Creative testing and audience development
- 30C.1Display advertising
- 30C.2YouTube and online video advertising
- 30C.3Programmatic advertising
- 30C.4Native advertising and sponsored content
- 30C.5Audio, podcast and connected television advertising
- 30C.6Marketplace and retail media advertising
- 30D.1Retargeting and remarketing
- 30D.2Conversion tracking and offline conversion integrations
- 30D.3Landing page alignment and testing
- 30D.4Campaign audits and account restructuring
- 30D.5Budget allocation and acquisition cost analysis
- 30D.6Advertising reporting and incrementality testing
HOW WE STRUCTURE ENGAGEMENTS
From requirements to a clear proposal.
Not every catalogue item is a standalone product. We determine the right combination of skills and systems for your business and confirm whether specialist delivery capacity is available.
Identify your actual business objectives and existing systems
Assess technical feasibility, security and operational requirements
Agree scope, responsible delivery team, milestones and acceptance criteria
Provide a written proposal before commitments or implementation
LET'S WORK TOGETHER
Discuss paid advertising and search engine marketing for your organisation.
Tell us what you are planning. We will review your enquiry and discuss a practical way forward.